Nothing Bundt Cakes announces National Bring the Joy Day

Nothing Bundt Cakes has launched a six-week initiative titled ‘10 Million Bites of Joy,’ running from August 24 through October 4, 2026. The campaign aims to distribute 10 million bites of cake through various giveaways, community events, and in-bakery sampling across North America.

As part of the movement, the company has declared September 15, 2026, as the inaugural ‘National Bring the Joy Day.’ To celebrate, the first 300 guests at each of the company’s 841 bakeries will receive a free Confetti Bundtlet. This offer requires an in-person claim and no purchase is necessary, though supplies are limited.

CEO Dolf Berle stated that the initiative is designed to celebrate the brand’s mission of spreading joy through cake. The campaign also features limited-time flavors, including the return of Biscoff Cookie Butter Cake and the introduction of an Apple Pie Cake Pop-Up flavor available from September 14 to September 27.