Notino launches ‘Calm Down Beauty’ brand identity

Notino is redefining its brand identity through the introduction of ‘Calm Down Beauty’, a new communication platform designed to guide customers through the increasingly complex beauty market. The initiative aims to provide clarity and confidence in the purchasing process by focusing on product recommendations, reviews, personalization, and technology.

The brand evolution includes a new visual identity and an international campaign developed in collaboration with the agency Wieden+Kennedy and artist Alex Prager. According to Co-CEO Lukáš Havlásek, the company’s goal is to move beyond mere inspiration to provide the necessary information and guidance that allows customers to finalize their purchasing decisions with confidence.