Notino opens first physical store in Slovenia

Czech-based beauty and health retailer Notino has opened its first physical store in Slovenia. Located in the Aleja shopping center in Ljubljana, the new location marks the company’s 28th physical store in Europe.

Slovenia becomes the ninth European country to host a Notino brick-and-mortar location. The expansion is part of a broader strategy to integrate online and offline shopping experiences, allowing customers to personally test and compare products. This follows recent physical store openings in Zagreb, Poland, and the Czech Republic.

Notino, which began operations in the Czech Republic in 2004, currently operates in 27 European countries and offers approximately 115,000 products from over 1,800 brands.