Nova to introduce advertising on Oneplay streaming platform

Televize Nova is preparing to introduce advertising to its Oneplay streaming platform, a move that will change the viewing experience for many users. Starting November 18, viewers will no longer be able to skip advertisements during certain programs, a policy similar to those already implemented by competitor Prima.

To support this transition, Nova has registered new trademarks for advertising formats named ‘Premium Reach’ and ‘Premium Cross’ with the Industrial Property Office. These products are part of a broader strategy to monetize video content and expand digital advertising offerings. The development is being overseen by Renata Týmová, who returned to the group to lead content measurement and advertising sales strategy.

Oneplay, which was formed through the merger of O2 TV and Voyo, currently offers the complete production of TV Nova alongside live broadcasts and sports. While Nova's leadership has indicated that the rollout is approaching, specific details regarding the new advertising products are expected to be released at a later date.