Novak Đoković invests $1 million in Cob Foods brand

Tennis star Novak Đoković has become a co-founder and the face of the snack brand Cob Foods. Following a meeting with founder Jessica Davidov, Đoković led an initial investment round of $1 million to support the company.

Davidov started the business after discovering a sorghum-based alternative to popcorn when her sons developed corn allergies. The snacks, made with olive oil and Himalayan salt, transitioned from local markets to a larger commercial venture with Đoković’s involvement.