Novibet and KAE Ikaros partner for breast cancer awareness

Novibet’s social responsibility program, Giant Heart, partnered with KAE Ikaros and the Thessaloniki Association ‘Alma Zois’ to launch a breast cancer awareness initiative. The campaign, centered on the message ‘We score for prevention. We win in life!’, took place during a Greek championship basketball match between KAE Ikaros and A.S. Karditsa at the Ivanofeiio arena on October 17.

As part of the initiative, every successful three-point shot made during the game was converted into financial support from Giant Heart for ‘Alma Zois’. Fans participated by wearing pink t-shirts provided by the program to promote the importance of early diagnosis and prevention. Additionally, the ‘Giant Heart Stand - A Seat for Everyone’ was inaugurated, providing 15 guests from the association the opportunity to attend the match.

Since 2021, the Giant Heart program has focused on social contribution and supporting individuals in need through various athletic partnerships.