Novibet expands Greek sports involvement through AEK sponsorship and youth programs

Novibet has announced several initiatives aimed at supporting youth development and women's sports in Greece. Through its Giant Heart social responsibility program, the company served as a Gold Sponsor for The Hellenic Initiative's Summer Youth Academy 2026. The program provided over 100 children, aged 10 to 17, with basketball training, educational workshops in artificial intelligence and first aid, and environmental awareness activities in collaboration with HELMEPA.

Additionally, the Giant Heart Roadshow reached local communities in Moschato and Kifisia, engaging over 200 children and their families through sports challenges and interactive activities.

In a separate sports development move, Novibet has entered a partnership with AEK to become the Main Sponsor of the AEK Women's Football Department. This sponsorship agreement covers the 2026-2027 and 2027-2028 seasons, focusing on increasing the visibility and growth of women's football in Greece through joint social initiatives and brand presence during official team appearances.