Novobanco and Bradesco launch new marketing campaigns

Novobanco has introduced a new digital phase for its mortgage credit campaign in Portugal. Featuring actress Júlia Palha, the “Casas da Vida” campaign uses humor and short videos to depict various life stages, such as young adults moving house or senior citizens, to promote the bank's housing loan solutions.

In Brazil, Bradesco Vida e Previdência has launched the “Seguro sem Drama” campaign. Created by AlmapBBDO, the advertisement utilizes the song “Epitáfio” by the band Titãs to shift the tone of life insurance discussions from dramatic to practical. The campaign aims to promote financial planning and protection through television, streaming, radio, and social media.