NRL focuses on entertainment model to drive commercial growth

As the NRL Finals approach, discussions have emerged regarding the league's strategic focus on rugby league as an ‘entertainment’ product. Under the leadership of Peter V’landys, the NRL has pursued a model designed to maximize television deals, broadcast ratings, and crowd sizes through rule changes and expansion plans.

Future growth strategies include the potential introduction of more teams, with Perth expected to join next year, followed by Papua New Guinea and a potential 20th team in either New Zealand or Brisbane. While these moves aim to elevate the sport's commercial standing, concerns have been raised about whether the emphasis on entertainment might conflict with the traditional, tactical, and competitive nature of the sport.