NürnbergMesse Brasil shifts to acquisition strategy after major growth

NürnbergMesse Brasil (NMB), a subsidiary of the German company NürnbergMesse, has announced a shift toward an inorganic growth strategy through mergers and acquisitions. This move follows a decade of significant organic expansion between 2016 and 2026, during which the company’s revenue grew 6.6 times, rising from R$ 25 million to R$ 165 million.

CEO João Paulo Picolo stated that the company has already completed its first acquisition in the lighting segment and expects to announce two additional deals within the next three months. One transaction currently under due diligence is valued at approximately R$ 70 million and is projected to increase revenue by 15% by 2027.

Since 2016, NMB has risen from seventh or eighth place to become one of the top three trade fair promoters in Brazil. The company’s portfolio has expanded from seven fairs to 18 scheduled events for 2026, with its exhibitor base growing from 600 to nearly 1,800.