NTT Docomo and DAZN launch targeted advertising solution

NTT Docomo, DAZN Japan Investment, and CARTA ZERO have announced a new marketing solution designed to deliver high-precision targeted advertising to DAZN viewers. The solution leverages NTT Docomo’s d Point Club membership data, which includes detailed attributes and location information from over 100 million members.

By utilizing three matching keys—advertising identifiers, hashed email addresses, and NTT Docomo-specific identifiers linked to d Accounts—the partnership aims to improve targeting match rates by approximately 5.8 times compared to methods using a single identifier. This approach also enables data integration for customers using connected TVs.

The service allows advertisers to analyze post-delivery behavioral changes, such as whether a customer visited a specific facility or purchased a product, providing a comprehensive view from ad exposure to effectiveness measurement. CARTA ZERO will handle the sale and proposal support for the solution.