NTT docomo Business advances AI Transformation strategy

NTT docomo Business is advancing its AI Transformation (AX) strategy to move beyond simple task automation toward meaningful business impact. During the NTT docomo Business Forum’26, Takushi Morinobu, Executive Officer and Director of Digital Reform, outlined the company’s roadmap for transitioning from the early stages of digital transformation (DX) to an era defined by AX.

To overcome common obstacles such as fragmented data and resource shortages—described as an ‘excuse loop’—the company is focusing on five key areas: strategy, infrastructure, data, people, and processes. A central component of this effort is the implementation of Enterprise Architecture (EA) to visualize system and data structures, ensuring that technical systems become strategic assets rather than liabilities.

Additionally, the company is working to establish a Single Source of Truth (SSOT) to ensure data reliability and is utilizing frameworks like DMBOK to evaluate data management maturity. The ultimate goal is to reach a state by 2030 where humans effectively control AI to maximize business value.