NTT Docomo partners with TVer and Data One for data integration

NTT Docomo, TVer, and Data One have reached a co-creation agreement to integrate streaming, membership, and purchasing data. The partnership aims to analyze consumer behavior ranging from advertisement viewing to physical store visits and actual purchases.

By combining TVer’s viewing data, Docomo’s d Point Club membership attributes and location information, and Data One’s retail purchasing data, the companies intend to enhance user satisfaction and expand TVer’s user base. The initiative will focus on acquiring new users through Docomo’s smartphone touchpoints and developing models to identify signs of user churn.

On the advertising side, the collaboration will allow for more sophisticated measurement of advertising effectiveness and highly targeted ad delivery based on individual interests and shopping characteristics. The companies plan to move forward with specific initiatives through verification experiments.