NTT Docomo to distribute 100 million d Points for 11th anniversary

NTT Docomo is launching a campaign to celebrate the 11th anniversary of its d Point service. The promotion features a total of 100 million points to be distributed among participants through a split-reward system.

The campaign is divided into two phases: the first running from November 1 to November 30, and the second from December 1 to December 31. To participate, users must enter the campaign and earn points at participating d Point merchants. Users can earn multiple entries by presenting their d Point card; specifically, spending 500 points or more, or making five or more purchases during a period, will double the number of entries.

Additionally, the company will award 50 points to users who log in to the d Point Club app for the first time during the campaign period or those who have not logged in for at least one month. A lottery will also be held, offering 5,000 points to 5,000 winners, 100 points to 40,000 winners, and 50 points to 100,000 winners.

The initiative aims to encourage active use of the service, particularly as recent policy changes regarding point expiration dates may lead to points expiring for inactive users.