Nubank to host Mercedes-AMG F1 experience in São Paulo

Nubank House Formula 1 Mercedes-AMG Petronas São Paulo customer experience

Nubank has announced the launch of ‘Nubank House’, an immersive experience at Nubank Parque in São Paulo dedicated to its global partnership with the Mercedes-AMG Petronas F1 Team. The event will run from November 4 to November 8, coinciding with the Brazilian Formula 1 Grand Prix.

The activation aims to host approximately 20,000 visitors and features interactive elements such as racing simulators, pit stop challenges, and an official replica of the Mercedes-AMG W17 E Performance car. Additionally, the space will host an exhibition of historical equipment, including racing suits, gloves, and helmets.

Access to the event is free but exclusive to Nubank customers, with tickets distributed via the Sympla platform. Reservations follow a tiered schedule: Ultravioleta customers can book starting October 20, Croma customers on October 21, and the general user base on October 22. Visitors must present the Nubank app at the entrance to gain entry.

Entities

Cristina Junqueira · Mercedes-AMG Petronas F1 Team · Nubank · Nubank Parque

Sources

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