NumberWorks’nWords launches first Australian TV campaign

NumberWorks’nWords, a tuition provider originating in New Zealand, has launched its first television advertising campaign specifically designed for the Australian market. Developed in partnership with the Wellington-based creative production company Junior Films, the campaign aims to move away from traditional tuition advertising by focusing on the emotional journey of students.

The campaign uses an imaginative approach to depict how learning support can help students overcome academic obstacles and build confidence. Although created for Australia using a local Brisbane-based cast, the campaign is also applicable to the brand’s New Zealand operations. Amanda Loots, the Australian and New Zealand Marketing Manager for NumberWorks’nWords, noted that the company has maintained a partnership with Junior Films for nearly a decade.