Nutella launches campaign celebrating Italian bread traditions

To mark World Bread Day on October 16, the Pane e Nutella campaign is highlighting Italian bread-making traditions through a multi-channel project. The initiative, developed in collaboration with the University of Gastronomic Sciences of Pollenzo, features twenty video stories—one for each Italian region—documenting the history and techniques of local bakers.

Writer and presenter Fabio Volo leads the social media component of the campaign, appearing in content that explores the origins and daily rituals of master bakers across the country. The project also includes a presence in 14 Italian railway stations across 11 regions, where synchronized digital displays will broadcast content dedicated to the relationship between Nutella and regional breads.