Nutrifrango launches Naturale line to mark 33rd anniversary

Nutrifrango Alimentos, a family-owned poultry company based in Morro Reuter, Brazil, is celebrating 33 years of industrial operations with the launch of its Naturale product line. Developed over two years, the new line features chilled chicken cuts designed with a ‘clean label’ concept to meet consumer demand for healthier, less processed options.

The Naturale range includes various cuts such as gizzards, sassami fillets, thigh fillets, and breast fillets. These products utilize natural seasonings—including salt, tomato, onion, parsley, and cayenne pepper—while maintaining a lower sodium content.

In addition to health-focused innovation, the company is integrating environmental sustainability into its production. The Naturale line aligns with Nutrifrango’s initiatives to reduce and offset carbon dioxide (CO2) emissions, a commitment reflected in the product packaging.