Longevity and healthy aging trends gain momentum

Various initiatives and expert recommendations are highlighting the growing importance of longevity and healthy aging. The Aurora Festival in São Paulo showcased the economic and behavioral shift toward the wellness market, which is projected to exceed US$ 8.9 trillion by 2028.

Health experts emphasize that maintaining autonomy in later years requires proactive habits. Nutritionist Sabina Donadelli notes that a diverse, natural diet is essential for cognitive function and memory, warning against excessive sugar and ultra-processed foods. Orthopedist Dr. Emerson Garms stresses that regular physical activity and stretching are vital to preserving mobility and preventing falls, which can significantly impact independence.

Social and community-based efforts are also playing a role. The Território da Inclusão project by Instituto Cresça aims to combat social isolation among the elderly in Maranhão through educational and cultural activities. Additionally, experts suggest that lifestyle choices—including regular exercise, quality sleep, and even positive travel experiences—can help mitigate the physical and mental effects of aging.