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Nvidia to raise GPU prices up to 30% in third 2026 increase
Nvidia has informed its board partners and manufacturers that it will raise the wholesale prices of its GeForce graphics‑card kits by 20‑30 % in a third price adjustment of 2026. The increase applies to the whole GeForce lineup, not only the flagship RTX 5090, and is driven by a sharp rise in memory costs – Samsung has lifted DRAM prices about 20 % for the current quarter and the price of GDDR7 modules has surged to $60‑$70 for 3 GB chips. Retail prices are already reflecting the change: the RTX 5090, launched at $1,999, now sells for $4,300‑$5,000 in some markets, while the RTX 5070 has moved from $549 to roughly $850. AMD has announced a parallel price hike of at least 10 % for its GPU‑plus‑memory kits starting in August 2026, affecting models such as the Radeon RX 9070 XT, whose price has risen from $599 to $700‑$750. The price pressure is a consequence of the AI‑driven demand for high‑performance memory, which is tightening supply chains worldwide and pushing component costs higher for both Nvidia and AMD.
Entities
AMD · Advanced Micro Devices (AMD) · DRAM market · GDDR memory · GDDR7 memory · GeForce RTX 5090 · Jensen Huang · Nvidia Corp · Nvidia Corp. · Nvidia Corporation · OpenAI · RTX 5060 Ti
Claims
What the coverage asserts, and how many sources carry each claim.
- [○ 1 SOURCE] Samsung raised DRAM memory prices earlier in the quarter, prompting NVIDIA’s price hikes. gry.interia.pl
- [○ 1 SOURCE] In China, the RTX 5070 Ti price increased from 9,299 yuan to 10,700 yuan. www.chip.com.tr
- [○ 1 SOURCE] Chinese distributors removed many NVIDIA graphics cards from sale and stock shortages were reported. www.chip.com.tr
- [DISPUTED] NVIDIA increased GeForce GPU prices by 20 % to 30 % in its third price hike within seven months. gry.interia.pl · www.chip.com.tr · extreme.pcgameshardware.de
- [● 2 SOURCES] The RTX 5070 Ti price rose from about $1,375 to up to $1,600 in the United States. gry.interia.pl · www.chip.com.tr
- [● 2 SOURCES] Distributors in Poland, Turkey and Germany slowed sales and reported panic buying after the price hikes. gry.interia.pl · extreme.pcgameshardware.de
- [● 2 SOURCES] The price increase applies to both high‑end models like the RTX 5090 and mid‑range models such as the RTX 5070 Ti. gry.interia.pl · www.chip.com.tr
- [○ 1 SOURCE] Nvidia’s share price has fallen about 17% since its May 2025 peak.
- [DISPUTED] Nvidia announced a third price increase for its GPU kits in 2026, raising prices by up to 30% across the GeForce lineup. www.fragster.de · www.xataka.com · ultimasnoticias.com.ve
- [○ 1 SOURCE] U.S. Bureau of Industry and Security now reviews Nvidia H200 chip export licences case‑by‑case.
- [● 2 SOURCES] Nvidia previously raised RTX prices by 10‑15% in January 2026 and increased RTX 5090 prices in May 2026. www.fragster.de · www.xataka.com
- [○ 1 SOURCE] Nvidia's pre‑market stock rose 2.02% to $193.85. es.benzinga.com