Nvidia announces third 2026 GPU price hike of up to 30%
Nvidia Corp. is preparing a third increase in the wholesale price of its GeForce GPU kits in 2026, with hikes of 20 % to 30 % that will affect the entire lineup, from entry‑level to high‑end models. The adjustment covers kits that use both GDDR6 and GDDR7 video memory, reflecting a broader memory‑price surge.
The price pressure stems from a sharp rise in DRAM costs. Samsung Electronics has lifted its DRAM prices by roughly 20 % for the current quarter, and the overall memory market is tightening as AI‑driven data‑center demand soaks up supply. Earlier in the year Nvidia raised prices by 10‑15 % in January and applied a targeted increase to the RTX 5090 in May; the new wave is the first that spans all GeForce products.
The move comes as Nvidia’s share price has slipped about 17 % since its May 2025 peak, although the stock rose 2.02 % to $193.85 in pre‑market trading on the day of the report. Analysts note that Nvidia is also exploring a $250 billion financing arrangement with OpenAI and has announced a strategic partnership with South Korea’s SK Group valued at over $500 billion, raising questions about the firm’s financing model and potential obligations.
Consumers and PC‑gaming builders worldwide face higher upgrade costs, while channel partners such as Asus, Gigabyte and MSI must absorb the higher component expenses before they reach retail shelves.
Entities: GDDR memory · Jensen Huang · Nvidia Corp. · Nvidia Corporation · OpenAI · RTX 5060 Ti · RTX 5090 · SK Group · Samsung Electronics · U.S. Bureau of Industry and Security · U.S. Department of Commerce, Bureau of Industry and Security
Claims
What the coverage asserts, and how well corroborated each claim is across sources.
- [○ 1 SOURCE] Nvidia’s share price has fallen about 17% since its May 2025 peak. (multiple)
- [● 3 SOURCES] Nvidia announced a third price increase for its GPU kits in 2026, raising prices by up to 30% across the GeForce lineup. (All articles)
- [○ 1 SOURCE] U.S. Bureau of Industry and Security now reviews Nvidia H200 chip export licences case‑by‑case. (63788ec5-c539-4529-ab0d-906183e44d9b)
- [● 2 SOURCES] Nvidia previously raised RTX prices by 10‑15% in January 2026 and increased RTX 5090 prices in May 2026. (All articles)
- [○ 1 SOURCE] Nvidia's pre‑market stock rose 2.02% to $193.85. (multiple)
- [○ 1 SOURCE] Nvidia discussed a possible $250 billion financing deal with OpenAI. (multiple)
- [● 5 SOURCES] Samsung raised DRAM prices by about 20% for the current quarter. (multiple)
- [● 4 SOURCES] The price increase applies to GPUs using both GDDR6 and GDDR7 memory. (multiple)
- [● 5 SOURCES] The price increase applies to GPU kits using both GDDR6 and GDDR7 memory. (847b1232-ed99-4cc6-9918-fcf796229eb8)
- [○ 1 SOURCE] Nvidia announced a strategic partnership with South Korea’s SK Group valued at over $500 billion. (multiple)
- [● 7 SOURCES] Nvidia announced a third price increase for its GPU kits in 2026, raising wholesale prices by 20‑30% across the GeForce lineup. (a575dce9-5622-4a11-bf30-6346665b88df, 847b1232-ed99-4cc6-9918-fcf796229eb8, 96ec8d92-c1ec-433f-92f0-7b7507e0714f, 5a0424)
- [○ 1 SOURCE] Nvidia is using its balance sheet to finance AI infrastructure through revenue‑sharing and credit support for cloud providers. (multiple)