Nykaa opens largest Indian luxury beauty flagship in New Delhi

Nykaa has opened its largest Indian store, a 5,500 sq. ft. Nykaa Luxe flagship located at Ambience Mall in Vasant Kunj, New Delhi. The destination is designed as an immersive “beauty playground” to cater to the growing demand for premium and prestige beauty products.

The store features over 10 dedicated shop-in-shops from major luxury brands, including Chanel, Yves Saint Laurent, Charlotte Tilbury, M.A.C, Laneige, Kiehl’s, Estée Lauder, Clinique, Kay Beauty, Nykaa Cosmetics, and Lancôme. To enhance the physical retail experience, the location includes a Beauty Studio for makeovers and skin consultations, as well as Consultation Hubs for guided product discovery.

This expansion comes as India’s beauty and personal care market is projected to grow from approximately USD 23 billion in FY25 to USD 40 billion by 2030. Nykaa executives noted that the flagship aims to create a sophisticated ecosystem that makes premium beauty more accessible and experiential for discerning consumers.