NZHL launches humorous mortgage campaign via Bad Magic

NZHL has launched a new marketing campaign titled ‘Have a Mortgage Without...’ in collaboration with the agency Bad Magic. The campaign uses humor and exaggerated scenarios to address the financial pressures of modern home ownership.

The advertisements feature over-the-top situations, such as selling feet pictures, performing DIY Botox, or selling clean urine to competitive cyclists, to illustrate the absurd lengths people might go to for money. Janelle Ericksen, Head of Marketing at NZHL, stated the campaign aims to acknowledge homeowner challenges while reminding people there are other ways to make financial progress without putting life on hold.

The campaign is being rolled out nationwide via radio, digital audio, and outdoor advertising.