O Boticário launches Acerola e Vai sport care line

O Boticário has introduced its new personal care line, “Cuide-se Bem Acerola e Vai,” designed to integrate self-care with physical activity. The launch responds to data from Brain Inteligência Estratégica, which indicates that the percentage of the Brazilian population practicing exercise is projected to grow from 37% in 2023 to 56% by 2026.

The product line is divided into two stages: pre-workout and post-workout. Pre-workout products include a moisturizing lotion, a body splash, a hair styling cream for frizz control, and an antiperspirant featuring “Shield Control” technology for up to 72 hours of odor and perspiration protection. Post-workout products focus on freshness, hydration, and skin temperature reduction, with some items capable of lowering skin temperature by 2°C to provide immediate heat relief.