O Boticário launches Match anti-frizz hair care line

O Boticário has launched the Match Hidratação Antifrizz line, a hair care collection designed to combat frizz and provide salon-like results at home. The line includes shampoo, conditioner, and leave-in products.

The formulation utilizes laboratory-developed technology to create an anti-static shield on the hair fibers, helping to maintain hydration and alignment against external factors like humidity. The complete set is positioned as an accessible professional treatment, with prices ranging between R$ 130 and R$ 145.