O Boticário launches new sport care product line

O Boticário has launched “Cuide-se Bem Acerola e Vai,” a new personal care line designed for the “sport care” market. The product range is divided into pre-workout and post-workout solutions to support active lifestyles.

Pre-workout products include moisturizing lotions, body splashes, hair styling creams for frizz control, and antiperspirants featuring “Shield Control” technology to neutralize odor. Post-workout offerings focus on freshness and hydration, including a product designed to reduce skin temperature by 2°C to provide immediate heat relief.

The launch follows data from Brain Inteligência Estratégica indicating a significant rise in physical activity among Brazilians, with the percentage of the population exercising increasing from 37% in 2023 to 56% in 2026.