O Boticário revives Cuide‑se Bem Lavandinha line and unveils new perfume club

The Brazilian cosmetics company O Boticário announced the relaunch of its classic Cuide‑se Bem Lavandinha personal‑care line. The range returns with the same lavender‑based fragrance but in refreshed packaging and includes a body splash, a hydrating lotion and bar soap now sold in its stores.

In parallel, the brand was named a reference in Brazilian perfumery and launched the Clube da Perfumaria, a community platform for perfume lovers modelled after traditional wine and gastronomy guilds. The inaugural edition will be held in Grasse, France—the historic centre of modern perfumery—and will feature discussions on ingredients, creative processes and the brand’s heritage, including its early ties to Grasse through founder Miguel Krigsner’s Lily perfume.