O2 Czech Republic announces management changes and AI transformation

O2 Czech Republic, a member of the PPF group, has announced a restructuring of its top management following the arrival of new CEO Richard Siebenstich. The company is also initiating a strategic transformation centered on artificial intelligence, which will now have direct representation within the top management team.

Petr Hirš has been appointed to lead the AI Transformation area. Having previously led the Dataclaira AI center, Hirš will focus on integrating AI and automation across the entire company to improve processes, customer experiences, and product development.

Other key leadership changes include Jan Nekovář, who will oversee Channels & Platforms; Martin Čejka, who will lead the Product & Marketing division; and Martin Silvička, who will head the Corporate, Government & ICT division while maintaining his role at O2 IT Services.