Odakyu Railway and JR East Launch J1 Football Train Stamp Rally

Odakyu Railway Co. and East Japan Railway Company (JR East) will run a "J1 Kanto 8 Clubs × Train Stamp Rally" from 7 August 2026 to 6 June 2027. The promotional campaign uses the digital stamp app Ekitag to let fans collect NFC‑based stamps at the stadiums of the eight Kanto‑region J1 clubs and at 24 partner stations, including Odakyu’s Tsuruga and Machida stations. Participants who obtain three club emblem stamps and complete a survey can win signed club merchandise. The rally aims to encourage rail travel to football matches, increase station foot‑traffic and support regional revitalisation.

The stamp rally is free to join; users need a smartphone with the Ekitag app, while travel and data costs are borne by the participants. The initiative will initially roll out at the two Odakyu stations before expanding to additional stations nationwide.