Odditt teams with Optimove to deliver personalized betting content

Odditt, a sports‑betting content engine, announced a partnership with Optimove, the leading player‑engagement platform for iGaming operators. The collaboration will let operators embed Odditt’s story‑driven, contextualized bets and parlays directly into player messages via Optimove’s AI decisioning engine.

Odditt generates more than 100,000 contextualized parlays daily across 115 leagues in 45 countries, using historical data and real‑time factors such as weather and rivalries. The joint product, expected to roll out later this year before the NFL season, aims to improve discovery, engagement and reactivation rates by delivering a personalized bet tailored to each bettor’s interests. CEOs quoted: Matt Bresler, CEO of Odditt, and Meryl Serouya, senior director of global partnerships at Optimove.