ODORIJI launches crowdfunding campaign to support stray cats through craft beer

ODORIJI has launched the second phase of the ‘Peace Nyanko Craft’ crowdfunding campaign on CAMPFIRE to support stray cat welfare. The project features craft beers brewed by Tokyo-based RIOT BEER, including a wheat beer named ‘White Riot’ and a porter named ‘Stray Cats’.

In addition to alcoholic beverages, the campaign offers non-alcoholic mandarin cider, specialized glassware such as the ‘coconeco’ cat-paw shaped glass, and branded bottle openers.

A portion of the proceeds from each item will be donated to the ‘Peace Nyanko’ project managed by the NPO Peace Winds Japan. Specifically, 50 yen per beverage, 200 yen per glass, and 100 yen per bottle opener will be donated to fund spay and neuter surgeries via mobile surgical vehicles. The campaign runs until November 30, 2026.