OH contact lens brand launches three new colors in Japan

ANW Co., Ltd. has announced the release of three new colors for its color contact lens brand, OH, which is produced by and features dancer and choreographer RIEHATA as its muse.

The new 1-day lens lineup includes Galaxy, a purple and orange shade; Oat, a bright hazel color; and Eden, a turquoise blue design. The products will be available at PONPISH stores starting August 28, 2026, with a subsequent rollout at Don Quijote locations across Japan beginning September 1, 2026.

To celebrate the launch, a promotional campaign offering up to 25% off will be held on the Qoo10 platform from August 28 to September 9, 2026.