Oishi Green Tea launches new flavor to expand in Northern and Northeastern Thailand

Oishi Green Tea, a leader in the ready-to-drink green tea market, has launched a new exclusive flavor, ‘Oishi Strawberry Kiss’. The product combines authentic green tea with white strawberry notes from Japan. The 280ml beverage is priced at 10 Baht to target teenagers and working professionals.

This launch is part of a strategic expansion into Northern and Northeastern Thailand. The company aims to increase its regional consumer base through an accessible pricing strategy and a 360-degree marketing campaign, including over 300 out-of-home media points and collaborations with local influencers. The product will be available at general retail stores and Makro in these regions.

To support the launch, Oishi is hosting the ‘Oishi Fin Fest’ across four major cities, starting in Nakhon Ratchasima, followed by Khon Kaen, Nakhon Sawan, and Chiang Mai.