Fit-Easy renews partnership with Toyota Motor Antelopes basketball team

Fit-Easy Co., Ltd. has renewed its partnership agreement with the Toyota Motor Antelopes, a women’s basketball team in the W League. The partnership aims to support the team in its goal to reclaim the championship title for the first time in five years. Under the team slogan ‘GACHI (Serious),’ the collaboration will include logo placement on official and secondary uniforms, as well as promotional events and social media activities to promote wellness and fitness.

Taisho Pharmaceutical Co., Ltd. is launching a new television commercial campaign for Lipovitan Days titled ‘Lipovitan Days x Female Athletes.’ Starting October 1, the 15-second spots will air nationwide in Japan, focusing on the daily dedication and efforts of female athletes pursuing their dreams.

Oishii Kenko Co., Ltd., a healthcare startup, has released an analysis of feedback from its ‘Caregiving Meal Support Campaign’ conducted on X (formerly Twitter). The study of 908 posts highlights the challenges caregivers face in balancing nutritional safety—such as managing swallowing difficulties—with the desire to maintain the food's appearance and taste to encourage appetite. Key issues identified include the difficulty of determining proper food consistency and the physical and mental burden of preparing specialized meals for elderly patients.