Oktoberfest celebrations spread from Munich to regional festivities

The world-renowned Oktoberfest festival, which originated in 1810 to celebrate the wedding of Bavarian Crown Prince Ludwig and Princess Therese, continues to draw millions of visitors. The event, held at the Theresienwiese in Munich, sees an annual consumption of approximately 6.5 million liters of beer.

While the main festivities take place in Munich, the spirit of the festival has extended to other regions. In Plzeň, Czech Republic, local venues such as Kegexistence and the Plaský brewery are hosting Oktoberfest-themed events featuring Bavarian-style beers, traditional pretzels, and staff dressed in Bavarian costumes.

For visitors attending the festival, costs can be significant. In 2026, prices for a liter of beer are expected to range between 14.80 and 15.90 euros, with food items like roasted chicken and pork knuckle also carrying high price points.