Olfactory trends explore floral decay and Aeolian identity

The fragrance industry is seeing a shift toward unconventional olfactory profiles. A new trend in artistic perfumery focuses on the scent of withered flowers, moving away from fresh bouquets to explore the complexity of decay. This aesthetic, rooted in the historical concept of 'vanitas' found in Dutch still-life painting, uses complex accords of musk, wood, resins, and incense to capture the transition from bright floral notes to drier, earthier scents.

In a separate development, maître parfumeur Olga Iossa has launched ‘Malvasia’, a fragrance inspired by the Aeolian Islands. The scent aims to capture the sensory identity of the archipelago, incorporating elements such as the local winds, the sunset light, and aromatic notes associated with Malvasia wine. The project seeks to link artisanal products with territorial identity to enhance the sensory experience of the region for visitors.