Oli. P partners with PETA for new animal rights campaign

German singer, actor, and presenter Oli. P has released a new campaign motif for PETA to draw attention to the exploitation of animals for meat, milk, and eggs.

The campaign features a photograph of his naked body labeled with butcher-related terms such as ‘Eisbein’ (pork knuckle), ‘Schinken’ (ham), and ‘Filet’ (fillet). The imagery aims to highlight how linguistic labels create emotional distance from the reality of animal bodies. Oli. P, a vegan, stated that animals live and feel similarly to humans and should not be treated as livestock for consumption.