Olistic expands European presence and targets US market

Barcelona-based Olistic, a leader in hair nutracéuticals, is accelerating its international expansion across Europe and preparing for entry into the United States. Following a profitable 2025 with revenues exceeding 42 million euros—a 4% increase from the previous year—the company aims to replicate its Spanish success in major European economies.

Founded in 2019, Olistic has transitioned from an online-only model to a presence in 3,600 pharmacies in Spain. The company’s strategy relies on pharmaceutical-standard supplements, clinical validation through eleven studies, and recommendations from dermatologists and nutritionists.

Co-founders Pedro Luis González (President) and Pablo Nueno (CEO) noted that the firm addresses hair loss through a multifactorial approach, specifically targeting women. Currently, the company operates in Portugal and Germany and is testing the Italian market. Olistic is also considering seeking partners to accelerate its global growth.