Olive oil market faces volatility amid rising demand and price hikes

The olive oil market is experiencing significant shifts driven by rising consumer demand for health-focused products, such as the Mediterranean diet, and a growing interest in ultra-premium oils in markets like South Korea, Japan, and Brazil. Despite this boom, producers face challenges due to market volatility and competition from highly processed, refined oils that offer higher yields and lower price points.

As prices rise, consumers are increasingly scrutinizing supermarket options to find value. Extra virgin olive oil (EVOO) remains the quality benchmark due to its cold-pressing process, which preserves antioxidants and flavor nuances. Recent taste tests of supermarket brands have identified Asda Greek Koroneiki as a top overall choice, while Aldi Specially Selected was noted as a budget-friendly option.