Olivia Attwood launches Savano cocktail brand as relationship buzz lifts both profiles

Olivia Attwood, the former Love Island contestant, has moved from brand ambassador to founder with the launch of Savano, a ready‑to‑drink cocktail range produced with distributor Babco. The product secured a nationwide deal with Sainsbury’s, reportedly worth seven figures, and is expected to add around £5 million to Attwood’s net worth.

PR specialist Maya Riaz said that rumours of Attwood’s relationship with fellow reality star Pete Wicks have amplified the visibility of both personalities, helping them avoid being seen as a manufactured celebrity couple and creating complementary audience exposure. The couple’s public outings, including trips to Ibiza and the south of France, have drawn additional media attention that, according to Riaz, benefits their commercial endeavours.

Attwood highlighted the launch on Instagram, describing Savano as created for her community while capable of standing on its own, and posted images of herself enjoying the drinks during a boat trip on the Mediterranean island of Formentera.