Olivia Jade stars in Reformation campaign referencing college admissions scandal

Olivia Jade Giannulli has starred in a new clothing campaign for the Los Angeles-based brand Reformation, which features a deliberate nod to her involvement in the 2019 college admissions scandal. The ‘Good Sport’ collection, launched on September 16, 2026, utilizes collegiate-themed imagery and apparel.

A central piece of the campaign is a limited-edition grey crewneck sweatshirt emblazoned with the word ‘College’. Reformation’s marketing copy references the scandal by stating the item is ‘the kind of crew that suits her better’, a play on the fraudulent rowing recruitment scheme used by her parents to secure her admission to the University of Southern California.

All net proceeds from the sale of the College Crew sweatshirt will be donated to YES Scholars, a non-profit organization dedicated to expanding college access and opportunities for students from under-resourced communities.