Olympique de Marseille and PariPesa announce African partnership

Olympique de Marseille and PariPesa have announced a new partnership designating PariPesa as the club’s Regional Africa Partner. The collaboration aims to strengthen the connection between the French football club and its supporters across the African continent through enhanced digital engagement and fan-focused activities.

The partnership will feature co-branded digital campaigns, original content, competitions, and giveaways designed to make the club’s stories and personalities more accessible to African fans. This initiative is part of PariPesa’s long-term brand development strategy in Africa, building upon its existing relationship with brand ambassador Yaya Touré.