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Olympique de Marseille ends sponsorship with Jul's label D’Or et de Platine
Olympique de Marseille has terminated its partnership with the label D’Or et de Platine, owned by Marseille rapper Jul. The agreement, which began in 2023, placed the label’s logo on the left sleeve of the first‑team kit. As the new season commenced, the logo disappeared and the club confirmed the sponsorship was not renewed.
The ending of this high‑profile collaboration also coincides with the removal of Boulanger, another premium sponsor that has been featured on the back of the kit since 2016. The club declined to comment, leaving open the possibility of last‑minute renegotiations or the search for a new partner to occupy the sponsorship spot.
Both partnerships were considered iconic symbols of Marseille’s sporting and musical culture, but their conclusion suggests a restructuring of the club’s sponsorship portfolio ahead of the official season launch.