Olympique de Marseille extends sponsorship deal with Jul's label

The rapper Jul and his label, ‘D’Or et de Platine’, have extended their partnership with the French football club Olympique de Marseille (OM). The collaboration, which is entering its fifth consecutive season, involves the label's logo appearing on the club's jerseys.

While the logo previously appeared on the sleeve, it has been repositioned to the upper back of the jersey, above the players' names. Estimates suggest the sponsorship deal is worth approximately 800,000 euros per year, making it the club's fourth most valuable sponsor, following Puma, CMA CGM, and the Sublime Côte d’Ivoire program.

The partnership aims to leverage the cultural identity of Marseille by uniting major local brands from the worlds of football, music, and shipping.