OM System and Vivo release new imaging hardware and deals

OM System has introduced the new OM System PEN, a compact mirrorless camera designed with a retro aesthetic inspired by the PEN-F model. The device focuses on portability and everyday usability, featuring a 20 MP sensor and lightweight optics. It includes an articulated screen for versatile shooting angles and an electronic viewfinder, positioned as an accessible entry point into the OM System ecosystem with a price point under 1,000 euros.

In the mobile sector, the Vivo X300 Ultra is seeing a significant price reduction at MediaWorld in Italy, dropping by 23% to 1,535 euros. The flagship smartphone features a high-end camera system developed with ZEISS, including a 200MP Sony Lytia 901 main sensor, a periscopic telephoto lens, and a 50MP ultra-wide lens. Powered by the Qualcomm Snapdragon 8 Elite Gen 5 and a dedicated Pro Imaging Chip, the device also boasts a 6.82-inch AMOLED display, 16GB of RAM, and a 6,600 mAh battery.