OMD India wins media mandate for Ventura Securities

OMD India, a division of Omnicom Media, has secured the integrated media mandate for Ventura, the flagship retail investment services brand of Ventura Securities. The appointment follows a competitive multi-agency pitch.

Under this mandate, OMD India will lead Ventura’s media strategy, planning, and execution. The agency intends to utilize a full-funnel approach, leveraging audience intelligence and Omnicom Media’s AI-enabled technology ecosystem, including the Omni marketing intelligence platform and Acxiom Real ID for consumer targeting.

Ventura Securities is a Mumbai-based, SEBI-registered financial services provider. The company offers various services, including stock and commodity trading, mutual funds, and portfolio management. The partnership aims to support Ventura’s transition from a traditional brokerage to an omnichannel investment platform catering to a new generation of investors.