Omnicom Media becomes first Nordic agency to use Lyko self-serve platform

Omnicom Media has become the first agency in the Nordic region to operate using a fully self-serve model on Lyko’s retail media platform. This transition grants the agency complete control over campaign management, optimization, and reporting directly within the platform.

Following a year of collaboration that evolved from initial testing to advanced always-on strategies, the partnership aims to maximize value for clients through deeper integration. Anna Edin, Head of Retail Media at Lyko, noted that the agency’s competence in understanding consumer behavior and platform algorithms made this transition a natural step in their partnership.