Omnicom Oceania expands Perceptive intelligence services across ANZ

Omnicom Oceania has announced the expansion of Perceptive into Australia, extending its intelligence services across Australia and New Zealand. As part of this transition, Hall & Partners will rebrand to Perceptive across the ANZ region.

This move is part of a broader investment in Omnicom Intelligence, an integrated system combining data, research, and technology. Alongside Quantum Market Research, the expansion creates a research and consumer intelligence capability featuring more than 65 specialists across government, social, commercial, and consumer sectors.

The Omnicom Intelligence capability utilizes a team of over 150 specialists across Perceptive, Quantum, Omnicom Media’s intelligence units, and TRKKN, supported by Acxiom’s data and identity capabilities.

Leadership changes include the appointment of Jo Brockhurst as Managing Director of Perceptive Australia. Daniel Shaw will continue to serve as CEO for Perceptive across Australia and New Zealand while also leading Omnicom Oceania’s Intelligence unit. Imogen Randell will move into a senior advisory role.