OMODA 4 makes European debut at esports event in Barcelona

The OMODA 4 has made its European debut in Barcelona during the VALORANT Champions Tour (VCT) EMEA finals held from August 28 to 30, 2026. Eschewing traditional auto shows, the brand utilized the esports event to engage a younger, digitally-focused demographic.

The vehicle features a ‘CYBER MECHA’ design language characterized by sharp front-end shapes and distinct side lines. A key technological highlight is its AI-based intelligent cockpit, designed to learn user habits and preferences to personalize vehicle interaction.

As the official automotive partner of VALORANT Esports EMEA, OMODA also deployed a customized fleet of branded shuttle vehicles to transport teams between hotels and the arena. This launch supports the broader growth strategy of the OMODA & JAECOO group, which currently operates in 77 markets and 22 European countries, having reached one million sales within three years.