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[BUSINESS] · Spain, Italy · 7 sources

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OMODA 4 SUV to debut in Barcelona and Italy

OMODA & JAECOO, a brand under the Chinese Chery Group, has announced the European rollout of its new compact SUV, the OMODA 4. The vehicle is scheduled for its first European public exhibition in Barcelona from August 28 to 30 during the VALORANT Champions Tour EMEA finals at the Olimpic Arena.

Following the Barcelona event, the OMODA 4 will make its official Italian debut on September 11 at the Torino Auto Show. The brand is utilizing esports partnerships to target a younger demographic, serving as the Global Principal Partner for the VALORANT Champions Tour EMEA.

The OMODA 4 features a design inspired by Japanese mecha robots, characterized by sharp lines and an aggressive aesthetic. Technological features include the AI Cabin ecosystem, which incorporates an intelligent chatbot, natural language voice recognition, and a large vertical infotainment display.

Entities

Barcelona · Chery Group · Omoda & Jaecoo · Torino Auto Show · VALORANT Champions Tour EMEA

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