Ondina and Cheil Brasil appoint senior communications leaders in Brazil

Ondina announced the appointment of Camilla Bello as its new communications manager. Bello, who previously worked at Vogue Brazil and Harper’s Bazaar, will lead the agency’s strategy for content, social media, influencer marketing and online media, supporting both the agency and its clients in fashion, beauty, lifestyle and retail.

Cheil Brasil, part of Grupo RFK, restructured its creative department by naming Eto Bastos and Marcelo Fiuza as co‑executive creative directors. The duo will oversee the agency’s full‑service operations for major accounts such as Samsung, Unilever, Nivea and Nongshim, aiming to strengthen integrated creative delivery across planning, media, CRM, retail, events and AI‑driven content solutions.